| EDUCATION |
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Rhode Island School of Design,
Bachelor Degree of Fine Arts, Illustration, Providence. RI — Graduated 1995 |
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University of Christchurch,
Christchurch, New Zealand — Winter 1994 |
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Boston University,
Boston, MA — 1991-1992 |
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| NOTABLE |
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W3 Awards 2006
-(1X) Gold - (3X) Three Silver DM |
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| Caple’s Awards — Final Round Judge 04’ |
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| Media Magazine Best of the Net 2002 Wells Fargo “Safe” rich media campaign |
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| March 95’ Illustration Contest AT&T Global Communication Calendar |
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| Nominated for Yale/Norfolk Summer Painting Program at RISD |
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| The Tools |
| Pen, Paper, Pencil, Markers, InDesign, Photoshop, ImageReady, Illustrator, GoLive, Quark, Acrobat, BBedit, Painter, Dreamweaver, Flash, FireWorks, Word, PowerPoint, Excel, Keynote, SAP |
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| PROFESSIONAL EXPERIENCE |
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Mullen — Wenham, MA
VP Creative Director 06' - Present
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| Brought on board to help enhance the brand essence of the agency’s direct marketing efforts. To find a balance between the offer, the catalyst for a response, and to reinforce the overall brand positioning. So that each piece of marketing communications that ends up in a customers hands, whether that be the mailbox, the next web page they visit, or the ad they view in their favorite publication not only delivers results but feels like the brand. |
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Clients- Ernst & Young, Saks Fifth Avenue, Best Buy Rewards Zone, GM, National Grid, HSBC, Visa
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Why- A new daughter, to be closer to family, and a chance to use a font other than Myriad.
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Apple Computer — Cupertino, CA
Senior Art Director, Graphic Design Group 05’/06’
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| After more than two years working as a consultant/contractor developing direct marketing campaigns and their in-house team, I was hired on full-time to continue enhancing the level and style of Apple’s DM activities, from corporate communications to online store communications that consistently exceeded everyone’s, forecasted numbers. |
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Best Memories- Being part of a crew that actually has a vested interest in the companies product, and brand essence.
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Onsite Client Work: Apple Computer through Wirestone LLC — Cupertino, CA
Senior Art Director, January 2004 – December 2005
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| Working intimately with Apple’s Graphic Design Department as a Creative Consultant in the Direct Marketing Space. Developing a variety of marketing communications, creating awareness and ultimately sales of Apple products and services from software, to hardware, to in-store retail services. These communications range from mass market messages to creative and messaging tailored to specific verticals. |
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Clients- Apple Computer, Inc., Sun Country Airlines (a Wirestone client)
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Best Memories- Wirestone’s Cardiff office is across the street from great surf in San Diego.
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Euro RSCG 4D formerly Brann Worldwide — San Francisco, CA
Senior Art Director, January 2001 – December 2004 |
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| Concepted and executed strategic campaigns in a variety of media—everything from print to DM to online—for clients ranging from financial services to high-tech to consumer goods. |
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| Clients- Apple Computer, Inc., E-LOAN, E*TRADE Financial, Commerce One, Nestlé, Visa (Wells fargo, Fleet, Chase, SunTrust, MBNA, Capital One...), Safeway.com, SelectQuote, Wells Fargo Online |
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| Favorite Client Comment- “That shadow looks like a shark” |
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Onsite Client Work: Apple Computer through Euro RSCG — Cupertino, CA
Senior Art Director— April 2004 - August 2004 |
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Specifically requested to work onsite to ease the transition from an agency based team to an in-house staff to develop customer communications ranging from conventional DM to web based communications. Daily direct contact between product managers, and marketing managers in almost every line of business, including retail managers
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| Business Areas- Pro, B2B, Consumer, Applications, Hardware, Event |
| Best Memories- Caffe Mac’s Breakfast on a Bun. |
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Tarsitano Creative — New York, NY
Senior Art Director, October 1998 — December 2000
Art Director, March 1997 — October 1998 |
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| Specialized in direct marketing solutions for companies involved in financial services, publishing and entertainment industries. Developed creative in a variety of mediums from direct mail to DRTV spots from concept to finish. Recently acquired by Cossette Communications(3/03). |
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Clients- MasterCard International, Columbia House, Warburg Pincus, Hachette Fillapachi, Emap Petersen
Best Memories- The Christmas bonuses. |
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Bantam, Doubleday, Dell Publishing — New York, NY 10014
Freelance Cover Designer, August 95 — March 1997
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| Developed book jacket concepts and designs for trade fiction in direct contact with the creative director. |
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| Most Memorable Pep-Talk- “You’ll see your book on Oprah.” |
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McGraw-Hill Companies, College Division — New York, NY
Designer, June 1995 — March 1997 |
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| Worked with authors and editors to develop book jacket concepts and interior designs for the College Division. |
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| Memorable Moments- My credit card balance living in NYC at an entry-level salary. |
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